What is Kyphé?
Kyphé isn’t bound by rules, it’s powered by three things we live by: mood, motion, and meaning. A fragrance that feels, shifts, and speaks. Kyphé is a name we created, intentionally and entirely, our own. It doesn’t come with a definition or a history, and that’s exactly why we love it. It’s meant to move with you, grow with you, and be whatever you need it to be. It doesn’t belong to a language or a meaning, it belongs to this moment, and to anyone bold enough to carve their own way through it. Kyphé doesn’t exist to help you blend in. It’s here to remind you that you never have to.
Why Kyphé?
Because we wanted to create something that actually felt like us. Not perfect, not polished, just real. We were tired of things that looked good on the outside but didn’t say anything on the inside. Kyphé came from a need to make space, for emotion, for movement, for showing up fully. To us, Kyphé is more than a name, it’s a declaration. You get to be who you are. Your space. Your story. No permission needed.
Kyphé’s Vision
Every Kyphé scent is meant to feel personal, like it was made just for your moment. We are not here to chase trends or please everyone. That was never the point. We create with intention, with emotion, energy, and a whole lot of honesty. What we care about is how a scent makes you feel and how it becomes a part of your presence. We worked closely with perfumers and partners we trust to get every detail right. Because if you are going to wear something every day, it shouldn't just smell good, it should mean something. We have kept things simple. Thoughtfully made scents that feel personal, like something you chose, not something that was chosen for you. We are not in a rush, we are here to grow slowly, intentionally and to make things that mean something along the way. If Kyphé becomes part of your day, your story, and if it speaks to you then that’s everything to us. We are not here to be the next big thing. We are here to be your thing.
Iqra Mandlik - Co-Founder & Creative Director
Anjali Ruparelia - Co-Founder & Brand Director
Who we are
We didn’t grow up dreaming of building a fragrance brand. But we did know this: we wanted to build something of our own. Not a brand that sells you an image, but one that gives you power. So we created something real. Something that reflected us, our instincts, our taste, our values and hopefully, yours too. We are Anjali & Iqra, Founders of Kyphé. Anjali leads the voice and vision, shaping the brand, building the strategy, and making sure every part of Kyphé feels honest, intentional, and alive. Iqra, the creative engine, brings the moodboard to life. Turning rough ideas into reality and aesthetics into action. She doesn’t just make things look great, she makes sure everything works seamlessly. Together, we have built Kyphé from scratch. No playbook, no shortcuts, no safety net. Just a sharp point of view and the willingness to bet on ourselves. Kyphé is more than a brand. It's proof that you can start where you are, trust your gut, and make something unforgettable because if we can do it, so can you. Kyphé is our leap of faith and we hope it reminds you to take yours too.